Importance Of Sales Promotion
Sales promotion is a handy technique to fulfil the short term sales goals by persuading potential customers to buy the product. It is an important promotional strategy to –
Spread information about the brand to new customers or new market
Stabilize sales volume and fulfil short-term sales goals
Stimulate demand for a short term by making the product look like a great deal.
Objectives Of Sales Promotion
The answer to the question what is sales promotion? also gives a hint to sales promotion objectives, the main objective being lifting the sales temporarily.
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