MARKETING REAL ESTATE IN THE DIGITAL AGE
The digital word is limitless and has changed the way our purchase decisions are made. As a property developer, the digital medium presents innumerable opportunities to engage with the right target group.
A couple of decades ago, properties were considered a luxury investment. Only the richest of rich could afford the exorbitant prices stamped on the various housing projects. Even the process of purchasing a property was a long and tedious one. Home seekers had to collect and sign an endless flow of documents while also searching for a broker who could strike them a good deal for the desired property.
The digital word is limitless and has changed the way our purchase decisions are made. As a property developer, the digital medium presents innumerable opportunities to engage with the right target group.
A couple of decades ago, properties were considered a luxury investment. Only the richest of rich could afford the exorbitant prices stamped on the various housing projects. Even the process of purchasing a property was a long and tedious one. Home seekers had to collect and sign an endless flow of documents while also searching for a broker who could strike them a good deal for the desired property.
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